Sims 3 Launch Delayed Until June

Electronic Arts has delayed the launch of Sims 3 has been delayed until June. PC Magazine says the delay is so EA can creating more awareness for the franchise.

EA claimed the delay was designed to "create awareness" for the franchise, which, along with its add-ons, sold a total of 100 million units in April 2008.

"The June launch combined with the break-through game the team is building gives us the perfect runway to create awareness for The Sims 3," said Russell Arons, vice president of marketing for EA, in a statement. "The Sims 3 will be the original IP summer blockbuster of 2009 as we build off the success of the best-selling PC franchise of all time to create awareness with both loyal Sims fans and new players."
The delay could also be related to the economy. EA recently cut 1,100 jobs. The website for Sims 3 can be found here.